What are Co-Registrations and Why Should You Use Them?
Co-Registrations are leads that are posted to an advertiser’s backend where you can take advantage of our expertise to have a powerful low-cost marketing solution. As a SnapVertise specialty, Co-Registrations are a great way to achieve quality leads at prices that are MUCH less than other sources offer. Here’s how they work for your advertising:
We buy a lot of Co-Registrations for our own web properties and we know which sources will work for the exact type of leads you need, and in the price range you require. Since we are large buyers, we can negotiate better rates and then pass that buying power onto you, giving you the absolute lowest possible pricing (even when compared to setting them up directly on your own.)
Things to Know about Co-Registrations
Before you use Co-Registrations to boost your current or future advertising, there are a few very important things you need to be aware of in order to maximize your results and avoid several common mistakes that other advertisers have made.
First, each campaign must be watched closely for the possibility of fraud, and with our knowledge at work, you will never have to worry about paying too much for any Co-Registration. Next, a number of traffic sources tend to “network hop” and attempt to promote your offer on a different network when told to stop, or when the price has been lowered because of bad quality. This of course, is not helpful for you or your advertising campaign, so it is best to make sure you sign up with us as an Agency of Record (AOR) rather than set up a deal yourself and risk getting an unfair rate or low performance.
A SnapVertise Co-Registration AOR will provide you with our ability to distribute your campaign across networks while we monitor all activity to stop network jumping, and as a result, ensure that you are never stuck paying for an ineffective lead.
Other networks (and some people) within the industry actually try to take advantage of what they consider to be “newbies” by sending you a lot of poor traffic, only to inform you that they can optimize it for better returns if you start a new campaign- costing you much more than if it was done right initially.
We prefer to start small and naturally grow campaigns from what works. Therefore, we are interested in establishing long-term relationships with our advertisers and not in search of a quick buck at your expense.
Simply put, Co-Registrations can be somewhat tough to purchase and they are rife with fraud unless you have the necessary tracking and lead management tools available for your campaign.
Problem: Many advertisers decide the trouble is not worth the potential profit and they do not enjoy the benefits from the Co-Registrations they have passed up.
Warning: Co-Registrations are a valuable part of advertising, and you do not want to make the same mistake!
Solution: You can learn more about Co-Registrations to eliminate any risk by letting a qualified professional like us manage it, saving you money with our amazing price negotiation. Also, fraud, performance, and each essential part of Co-Registrations are managed as well, bringing you the confidence and understanding you need to make an informed decision about your advertising goals.
How to Use Co-Registrations Effectively
If your current Agency Of Record has said that Co-Registrations traffic does not work, or that it is not worth it, they are probably not experienced enough to make it work, and that is fine- we do not blame them as it is not thought of as a traditional marketing channel. Each agency should only handle an area with the proper knowledge.
Fortunately, when you make us your Co-Reg AOR, you can still let your preferred agency handle the other media, they will still be your Agency Of Record, and we will just manage your Co-Reg plans. Now that you know more about them, you can see why countless advertisers leave Co-Registrations to us- we honestly have the experience others don’t and that is what you need in any successful marketing effort.
When you sign up for a SnapVertise Co-Registrations campaign, you will have the option to pick and choose the demographic, data, and information you need. Target your ideal audience and get as specific as you want, narrowing it by gender, age, income, state/province, city, country, and an extensive list of other customized questions. Our goal is to only send you the traffic, leads, and sales you need with every campaign.
Example 1: Audience Requested:
Gender: Females
Age: 20-30 years old
Income: $50-$75k per year
Need it narrowed further? No problem.
Example 2: Audience Requested:
Gender: Females
Age: 25-30 years old
Income: $59-$75k per year
City: Toronto
Province: Ontario
More specific? Right away.
Example 3: Audience Requested:
Gender: Females
Age: 28 years old
Income: $70k per year
City: Toronto
Province: Ontario
Education: Graduate of a University
Area of Study: English
Interest Areas: Writing
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The Exclusive SnapVertise Advantage
- Large network of internal registration forms and paths
- Unparalleled leveraging of our internal and external networks of quality publishers to drive low-cost leads
- Leverage our buying power to drive down per lead costs
- Less work because we already have the experience with most traffic sources
- Co-Registrations uniquely specific to your campaign without the danger of fraud or over payment
Getting started is easy- contact our sales team at your convenience for more information and/or to set up your next Co-Registrations campaign.